Check your website statistics and look specifically at how many visitors leave shortly after arriving on your homepage. This may mean they do not like what they see and you should consider making changes.
2. Make sure you know exactly how many leads or sales your website is delivering
Your website should have clear business objectives, like delivering leads or online sales. If you don't measure how many calls, enquiries or sales your website is generating you won't know if you need to take action.
3. If you build it (your website) they won't just come
Unlike a physical shop front it is very unlikely that anyone will ever just stumble across your website. It needs to be visible to the major search engines or you can forget about getting new customers. Search Engine Optimisation (SEO) and Pay-per-click advertising (PPC) are very effective ways you can get your online shop on front of millions of potential customers.
4. Don't let your website be the ugly duckling
Do you wince when you compare your website with competitor sites? Too many business people accept and even acknowledge that their website is ugly and not all what is should be. With advancements in technology over the last few years, in most cases you can now get a brand new website for less than it would normally cost to rebuild your old one.
5. Make sure the information on your website is up-to-date. Shout yourself a CMS!
Remember the days when you had to chase your brother's best friend's uncle just so you could make a small text change to your website? Well, with a content management system (CMS) those days are over. Nearly every new website developed today comes standard with a CMS. This means you can change your website by yourself whenever you want and your website will never be out-of-date.
Need to know more? Visit http://www.webcentral.com.au to request a free 15min website evaluation
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